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    • #3031 Score: 0
      Jill Li
      参与者

      大概有这几个方向供你选择:
      1. 整合营销类Integarted Marketing
      2. 主流商科类Marketing
      3. 技术分析类Marketing Analytics
      4. 传媒管理类Media Management
      5. 实证研究类Marketing Research
      Jill Li

    • #3299 Score: 0
      Pax0418
      参与者

      Here is an authoritative website about many graduate programs related to marketing in the US:https://www.mastersportal.com/search/#q=ci-82|di-88|lv-master

    • #4126 Score: 0
      karida deng
      参与者

      In fact, consider business ➕ pedagogy. Can minor education. Education can include communication and so on.

      其实考虑商科➕教育学。可以minor教育学。教育学里面可以包括传播学等。

      karida deng

    • #4483 Score: 0
      Tong Lisha
      参与者
      1 pt

      美国大学的市场营销专业主要有五大就业方向:
      管理分析人员
      市场调研研究员
      销售代表
      公关专员
      广告、市场、推广、公众关系以及销售经理
      可以考虑未来的就业方向选择合适的申研方向。
      There are five main career directions for marketing majors in American universities:
      Management analyst
      Market research researcher
      Sales representative
      Public relations specialist
      Advertising, marketing, promotion, public relations and sales managers
      You can consider the future employment direction to choose a suitable application.
      Tong Lisha

    • #5763 Score: 0
      Aria
      参与者

      You can apply the graduate school with the economic, finance, management, or data analysis program. I think it’s quite flexible for business students to apply the business major. You can make decision according to your interests.
      可以选择经济类,金融类,管理类,数据分析类研究生项目。对于商科专业的学生来说,申请商科的专业会更容易。你可以根据自己的兴趣来准备。

      Aria

    • #6394 Score: 0
      Lareina
      参与者

      The first direction is still marketing, which can be divided into two categories, one is traditional marketing and the other is big data analysis. In addition, you can continue to choose a business major, such as finance, accounting, management and so on. In addition, the media field of advertising and new media is also a good choice.
      首先的一个方向依旧是市场营销,市场营销分为两个大类,一个是偏向传统性的市场营销,一个是大数据分析。除此之外,你也可以继续选择商科方向,例如金融,会计,管理等。另外,传媒领域的广告和新媒体也是一个不错的选择。
      Lareina

    • #6960 Score: 0
      Bumblebee
      参与者

      美国市场营销专业领域主要有以下几种划分:
        一、战略市场营销
        美国留学专业中,选择这个方向的不在少数。这个专业是学习如何根据公司的现有状况、发展目标及需求等因素,为公司制定长期、高效的发展战略,申请人需要对事物有全局的认识和把控。
        二、数据挖掘
        这个研究方向适合有计算机专业和统计学专业背景的学生,主要是研究如何利用营销数据等信息,对现有市场分析风险和制定解决方案,同时对竞争和市场定位提出有力的数据依据。
        三、国际市场营销
        针对于国际市场培养国际市场专业人才,该专业要求学生有全球化的视野,要对各个国家的文化、政策等有深入了解,制定相应的市场策略。
        四、品牌管理
        这个研究方向是如何通过各种有效的途径或方法使得公司品牌发挥最大价值,为公司获利。中国企业的品牌意识还处于一个刚刚觉醒的状态,所以对于美国留学的申请人,这个研究领域的发展空间很大。
        五、整合营销传播
        这个专业与广告学和传播学的联系较紧密,主要是通过分析销售过程中各个环节的相互关系,利用传播手段进行沟通,从而使整体营销过程的各个环节配合得更加默契,发挥出营销的最大价值。
        据相关数据显示,市场营销在美国是工商管理及相关领域中就业机会最多的领域之一,全美约四分之一的工作是直接从事营销或与营销密切相关的商品配销活动。不过,由于工作较容易获得和大部分学习该专业的美国人更崇尚实际的创业,继续深造营销专业方向博士学位的学生数量锐减,如果你是计划申请美国营销类PhD后回国授课的话也是不错的选择。如果国内申请人想获取美国市场营销专业的学位,回国后在就业方面都有良好的发展空间。
      There are several major categories of marketing expertise in the United States:
      First, strategic marketing
      In the United States study abroad major, the choice of this direction is not a few. This major is to learn how to make long-term and efficient development strategies for the company according to the current situation, development goals, and needs of the company. Applicants need to have an overall understanding and control of things.
      Second, data mining
      This research direction is suitable for students with a major in computer science and statistics. It mainly studies how to use marketing data and other information to analyze the risks of the existing market and develop solutions. At the same time, it proposes a strong data basis for competition and market positioning.
      III. International marketing
      Training international marketing professionals for the international market requires students to have a global vision, have an in-depth understanding of the culture and policies of various countries, and formulate corresponding market strategies.
      IV. Brand management
      This research direction is how to maximize the value of the company brand and profit the company through various effective ways or methods. The brand awareness of Chinese enterprises is still in the state of awakening, so for applicants studying in the United States, there is a great space for development in this field.
      Fifth, integrated marketing communication
      This major is closely related to advertising and communication, mainly through the analysis of the relationship between each link in the sales process, the use of communication means to communicate, so as to make the overall marketing process of each link more tacit cooperation, give full play to the maximum value of marketing.
      According to data, marketing has one of the largest job opportunities in business administration and related fields in the United States, and about a quarter of all jobs in the United States are directly engaged in marketing or merchandising activities closely related to marketing. However, due to the availability of jobs and a preference for practical entrepreneurship among most Americans studying in the field, the number of students pursuing a Ph.D. in marketing has dropped sharply. If you plan to apply for a Ph.D. in marketing in the United States and then return home to teach, it’s also a good choice. If domestic applicants want to earn a degree in marketing in the United States, they will have good career prospects after returning home.

      bumblebee

      • 该回复由Bumblebee 于 7月前 修正。
    • #9925 Score: 0
      Sheldon Feng
      参与者

      Students majoring in marketing are recommended to work as management analyst, market research researcher, sales representative, public relations specialist, etc.
      市场营销专业的同学毕业以后建议从事的职业包括:管理分析人员,市场调研研究员,销售代表,公关专员等。
      FengSiyuan

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